To avoid being a commodity and being generic, the following was proposed:
To : The Board of Directors
Board Resolution No 2019 -
Subject: Proposed Competitive Advantage of Holy Gardens Memorial Plans
Objective:
1. To boost the sales of Holy Gardens Memorial Plans from 30 in 6 months to
250 per month
2. To counter attack the biggest Memorial Plan company which is representing itself as seller of affordable plans but comes at need time, shows ugly caskets and then the chapel manager upgrades to as high as P100K, 3x over the original product
We will be counter intuitive and a renegade, and agressive
A. For plot owners, we offer: automatic complimentary upgrade at need (kung fully paid ang plans)
Plan sold Price Upgrade to Pre need Price Price Diff
White Rose 30,000 Gladioli 45,000 P15,000
Cattleya 60,000 Peace Lily 75,000 P15,000
Carnation 90,000 Chrysanthemum 120,000 30,000
As you can see while the casket price is minimal, the SRP just for pre need is difference is 5 numbers
Lets compare with at need price of upgrade
White Rose to Gladioli from P30,000 56,250 SRP difference P26,250
Cattleya to Peace LIly from P60,000 93,750 37,750
Carnation to Chrys from 90,000 112,500 21,250
This offer is good up to December 31, 2019 only unless there is a special request and/or public clamor....
B. For regular sales:
1. One package higher if the plan is used after 10 years.... (the price analysis follows the above)
2. Two package higher if plan is used after 20 years
C. For Pamana buyers:
Another plan is made in favor of the beneficiary if the original plan holder is alive after 40 years (the plan is to be amortized by the company in five years
N. B.
1. We use Whtie Rose as FMV instrument , ie multiple of this is to be used for our various funeral packages and applicable to cremation and/or bundling, and Interment service
2. We represent that we are selling Fixed Money Value MVP Money Value Plan
Recommending approval
JUS MRS ERS ARS
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