Holy Gardens Memorial Plan updated product brief

September 27, 2019

Upgraded features of Holy Gardens Memorial Plan to be made as product brief 

Holy Gardens Memorial  Plan Proposed updated finalized product brief

1.  The Product

It is a legit plan approved by the Office of the Insurance Commissioner for prepaid installment plans for memorial services:

Funeral, Interment and Cremation. Since it is authorized the buyer is assured security and peace of mind.  OIC has taken steps that the product/service promised will be delivered.

It is to be presented as a non trad plan ie it is a fixed money value plan to pay for the services rendered.  (FMV  Fixed Money Value Plan, or MVP - Money Value Plan

Thus one plan, contract covers all range of product prices, and wide range of memorial  services being offered:  funeral, interment, andcremation.by Holy Gardens Group

For funeral, multiples of White Rose package contract will be used if the customer subscribes to higher end service

     Thus:   one white Rose -    Package of P37,500 at need

                two white Roses -  Package of  P75,000 at need

                three white Roses -  Package of P112,500 at need

                one white Rose -    Package of one Interment Service de Luxe

                one white Rose      Package of one cremation service with Rented Metal Casket and one day free

                                            viewing

Prices:       To be presented as monthly amortization -   P625.00 monthly for 60 months without interest

                 Cash   -         37,500 x 90%        P33,750 only                    less 10%

                Annual            37,500 x 95%        7, 125 ony                      less 5%

               The discount is possible because of savings in collection fee (may insurance pa rin) for annual

               and savings in collection fee and insurance for cash

Benefits:

         To be enjoyed by the customers 60 days after purchase...

         A.  Regular benefits

             1.  First call response within 24 hours when the hotline is called for pick up, embalming and presentation in 

                  casket preferred.

            2.  Guaranteed interment service as featured:   pick up embalming, transport, viewing at home for packages below

                 P90,000,. viewing at chapel above that amount.

           3. Insurance protection during paying period:. Dual insurance, double indemnity:during paying period for the protecton

              of the buyerss ability to pay.l

                    Term life insurance -  Insurance for the principal at the beginning of the contract..Thus  balance is paid  to Holy Gardens, and the amount paid is returned to the beneficiary

                   Personal Accident Insurance -   in case of accidental death of the payor, due to drowning, falls,and vehicular  accident, the payors beneficiary is benefited. In case of disability (the principal surviedd

 the accident, , amortization deemed paid up to 100% depending on extent of disability

                As of now:  maximum of P100,000 only

           .  Preferred memorial service:   tarpaulin announcement, obits, tribute and or short video clip, free coffee on fist  night, free flowers, and more if the package cost more

               WHAT WAS PROMISED AT THE SIGNING OF THE CONTRACT IS WHAT YOU GET

       B. Special benefit:

          1. For park buyers of Holy Gardens:  complimentary upgrade to the next higher level  Thus if you buy a White Rose package

              and you are a previous Holy Gardens Lot buyer, this will be upgrades to Gladioli a service worth P56, 250 at need

              two white Roses, (Cattleya) woth P60,000 will be upgrades to P93, ,750.  Wow what a big benefit

              Unlike the practice of  other Memorial Plans that:

                      

                     1.  Present ugly casket so that the buyer will upgrade to the casket they like up to P100K

                     2. Chapel managers get 10% cut

      2.  Upgrade to next higher package for plan buyers whose plan lasted 10 years and beyond after full payment

      3.  A new plan to be given, and amortized in five years to the primary beneficiary if the  principal buyer is surviving at 40 years and beyond

Is he going to be our Memorial Plan Man?

September 26, 2019
Rizal Philippines

I had a conversation this afternoon with Loi  Valdes Oropesa, a radio announcer politician who ran for board member last election, but lost because  his destiny would be with Destiny Plans.  He was accompanied by Mumay Velarde whom he describes as the marketing woman. He was referred by Jeff Terso

We agreed that they would send us a letter of intent together with their synopsis of marketing plan and we would negotiate and or tug the string on the following:   agency agreement and commission rate....

We would conduct training with me as one of  the trainors in the beginning.

We brainstormed on the advantage over the plan that has 96% of the market like:

               1. Upgrade one rank higher for plot buyers when finally used at need

               2.  Upgade one rank higher when plan used on the 10th year and beyond.

               3.  New plan for the beneficiaries if the original buyer survives beyond 40 years.

              

The Holy Gardens Memorial Plan Advantage Proposal

To avoid being a commodity and being generic, the following was proposed:

To    :  The Board of Directors

Board Resolution No 2019    -

Subject:  Proposed Competitive Advantage  of Holy Gardens Memorial Plans

Objective:

1. To boost the sales of Holy Gardens Memorial Plans from 30 in 6 months to 

    250 per month

2.  To counter attack the  biggest Memorial Plan company which is representing itself as seller of affordable plans but comes at need time, shows ugly caskets and then the chapel manager upgrades to as high as P100K, 3x over the original product

We will be counter intuitive and a renegade, and agressive

A.   For plot owners, we offer: automatic complimentary upgrade at need (kung fully paid ang plans)

              Plan sold   Price                 Upgrade to           Pre need Price        Price Diff            

             White Rose  30,000              Gladioli                     45,000        P15,000             

             Cattleya       60,000               Peace Lily                75,000        P15,000            

             Carnation     90,000              Chrysanthemum        120,000          30,000            

             As you can see while the casket price is minimal, the  SRP just for pre need is difference is 5 numbers

            Lets compare with at need price of upgrade

             White Rose to Gladioli       from P30,000             56,250          SRP difference        P26,250

             Cattleya to Peace LIly       from P60,000             93,750                                          37,750

             Carnation to Chrys            from  90,000             112,500                                          21,250

            This offer is good up to December 31, 2019 only unless there is a special request and/or public clamor....

B.   For regular sales:

      1.   One package higher if the plan is used after    10 years.... (the price analysis follows the above)

      2.   Two package higher  if plan is used after         20  years

C.  For Pamana buyers:

      Another  plan is made in favor of the beneficiary if the original plan holder is alive after 40 years (the plan is to be amortized by the company in five years

N. B.

1.  We use Whtie Rose as FMV instrument , ie multiple of this is to be used for our various funeral packages and applicable to cremation and/or bundling, and Interment service

2.  We represent that we are selling Fixed Money Value MVP  Money Value Plan

Recommending approval

JUS                                                MRS                                ERS                                             ARS